A proper demand generation strategy must be developed to achieve the requisite sales, brand visibility, and customers. However, no matter how well-devised the strategy is, it can be a disaster if certain trivial blunders are committed. Not Understanding Your Key Customers Perhaps, one of the gravest errors is the lack of deep knowledge of your audience. You are unable to develop proper demand generation campaigns when you do not understand who the client is, what challenges them, or what drives them to purchase. Lack of Quality and Relevance of Content One of the oldest and most fundamental rules of a demand generation strategy is that content is the foundation. However, the creation of poor content that has no relevance to the needs of the consumers will degrade the image of the business and scare the potential consumers away. Make sure that the content is useful, interesting, and appealing to people, to the group of people which you are aiming to direct. Ignoring Mobile Optim...
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